Two Ukrainian NBA stars have partnered with Bitcoin Magazine to help support Ukraine humanitarian relief efforts by enabling anyone to donate bitcoin via simply scanning a QR code on the front of the player’s shoe. Svi Mykhailiuk of the Toronto Raptors and Alex Len from the Sacramento Kings collaborated with the Ukrainian branch of Bitcoin Magazine to support this bitcoin-based fundraising campaign. Mykhailiuk will debut a customized pair of sneakers from Nike emblazoned with the world’s first “Shoe-R” code, a bitcoin wallet address in QR code format, in round one of the NBA playoffs tonight. And although the Kings season is finished, Len will also be showing his support for the cause by posting about it on social media.